From a marketing standpoint, you have got to feel a bit sorry for SeaWorld for its sterling’s devastation brand. For a long time, its parks have been a healthy place to choose the kiddos. From watching Shamu shows, the movie Blackfish destroyed our collective joy, and SeaWorld was in damage management style since. Since SeaWorld proves, managing corporate reputations is very tricky in the modern age. That’s why you have to take the brand integrity of your company in whatever you do, such as your internet search engine marketing efforts into consideration. Search engine optimization is about fostering your business in search engine positions, but you can not measure around your brand. Businesses utilize stale and icky search engine optimization approaches to achieve the first page of positions. read more